Uma Análise da Estratégia de Securitização de Trump (2015-2016)
DOI:
https://doi.org/10.26792/rbed.v12i1.75472Palavras-chave:
Securitização, Desinformação, Migração Internacional, DesindustrializaçãoResumo
As redes sociais, ao privilegiarem a comunicação afetiva e a desinformação, vêm tornando a sociedade refém de percepções distorcidas sobre a migração. A partir da perspectiva teórica da securitização sob a ótica da Escola de Paris, esta pesquisa analisa como as redes sociais influenciam estratégias de securitização. O estudo de
caso aplicado é o da campanha eleitoral de Donald Trump (2015-2016), na qual o Twitter foi utilizado como principal meio de comunicação com seu eleitorado. Por
isso, seguindo o quadro analítico da Escola de Paris, foram analisados os tweets de Donald Trump com base numa análise da literatura sobre o contexto em que ele atuou, qual era o perfil político dele e quem era a audiência específica alinhada nesta dinâmica. O estudo apresenta que Trump se apresentou como agente securi-
tizador, mobilizando a audiência (seu eleitorado, sobretudo homens brancos, rurais e do Rust Belt) a perceber os imigrantes como ameaça, mesmo sem evidências concretas, reforçando estigmas e medos. Dessa forma, sua estratégia, focada em capitalizar inseguranças socioeconômicas geradas por décadas de neoliberalismo
e desindustrialização, dependeu de determinados contextos sociais e econômicos.
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